The launch of the app, which will have a one-off price of £1.19, will bring the Mirror’s specialist, standalone football website to a new audience of iPhone users. Building on the success of the Mirrorfootball.co.uk website, the app allows users to personalise their homepage with a bookmark for their chosen Premier League club.
It will also offer extensive photo and video-led content, club-specific news and live match-trackers for up-to-the-minute results. As well as having instant access to a 24/7 news service and a wealth of exclusive daily opinion pieces from some of the best writers and names in the game, users will also be able to comment on articles, send them on to friends and publish to Twitter and Facebook.
Rick Gleave, Head of Interactive and Mobile, Trinity Mirror, said: “We’re really excited to be launching our Mirror Football App. It condenses Mirrorfootball.co.uk’s extensive content into what will work best for consumption on iPhone or iPod touch and it offers users a level of interactivity around video, social media, comments and wealth of content that competitors’ apps simply can’t match.”
