Man Utd manager had admitted that he hates using his famous hair dryer treatment on the players. Sir Alex says that he hates being tough with his players and sometimes he has to.
One of the most famous bust ups was when Fergie hit David Beckham in the face with a boot which ended in Beckham needing stitches.
"Here, of course, more often than not it does, simply because of the players we have. But that brings its own challenges.
"That's when you need to talk about concentration and the necessity of not taking our foot off the pedal or the importance of going for that killer goal.
"So there are two types of team talk - one if you're doing well and another if you're not.
"The observations on the first-half are the most important thing. You only have about seven or eight minutes to rectify or resolve the situation if the match isn't going to plan.
"You should never dodge any issues. I don't know what team talks are like in other dressing-rooms but I try to get to the nub of the problem and solve it as quickly as I can.
"After that, you have to motivate your players to start the second half.
"As manager you have to produce the right words and the right volume to make players very aware of their - responsibilities and how they can improve."
United's last match against Tottenham defiently needed his hair dryer treatment. Fergie also said that he is happy with the squad:
Fergie said: "We're very hopeful about the squad as it is now. There's a good ability and team spirit, a strong work ethic, experience, youth, and we've also got match-winners.
"Ronaldo, Wayne Rooney and Carlos Tevez have all scored important goals this season, and we just need the midfield to contribute goals consistently. The signs, both short and long-term, are very good."